Comparability and Hierarchical Processing in Multialternative Choice
نویسندگان
چکیده
منابع مشابه
Choice processes in multialternative decision making
We study how the mechanisms of choice influence preferences when animals face more than 2 alternatives simultaneously. Choice mechanisms can be hierarchical (if alternatives are assigned to categories by their similarity and choice is between categories) or simultaneous (if options enter the choice process individually, each with its own value). The latter, although simpler, can lead to counter...
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This paper presents an application of voting geometry to individual decision making. We demonstrate that a number of decision anomalies can arise as a natural consequence of the aggregation of preferences of different neural systems. We present a proof of existence of a set of voting procedures that can account for the attraction effect, the similarity effect and the compromise effect, and prov...
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The roles of loss aversion and inhibition among alternatives are examined in models of the similarity, compromise, and attraction effects that arise in choices among 3 alternatives differing on 2 attributes. R. M. Roe, J. R. Busemeyer, and J. T. Townsend (2001) have proposed a linear model in which effects previously attributed to loss aversion (A. Tversky & D. Kahneman, 1991) arise from attent...
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Accumulator models have a relatively long history of application to choice and response time, especially for binary choice. When the number of response options is greater than two, these models usually posit one accumulator per response option. Here, we propose a theoretical framework in which there is one accumulator for every ordered pairwise difference between choices, each quantifying the e...
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How do we make decisions when confronted with several alternatives (e.g., on a supermarket shelf)? Previous work has shown that accumulator models, such as the drift-diffusion model, can provide accurate descriptions of the psychometric data for binary value-based choices, and that the choice process is guided by visual attention. However, the computational processes used to make choices in mor...
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ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 1988
ISSN: 0093-5301,1537-5277
DOI: 10.1086/209168